"Dans mon jardin - Chapitre I" is deeply personal.
I grew up surrounded by gardens - at home, at school, down the street. Quiet places where time slowed, where innocence felt endless, and joy came naturally - like pure air, free and abundant.
Returning there now, as a grown man, feels like looking at my younger self in the eyes and saying: I see you. I know who we are. I am here with you. And I love you.
This collection holds that softness, that sympathy. A space for healing, for breathing, for truly being myself again. Clothes as shield, as memory, as love, as growth.
Aristide Loua
"This Birth of Cool collection is a party! It’s an ode to the cultural, musical achievements of Africans and the African Diaspora in the post-colonial era, from the 70’s up to the 80’s. The way our mothers, aunties, fathers, and uncles jazzed up, flared pants, glittery looks and daring fits, performing, and partying to the sound of artists and musicians of that era."
Aristide Loua
"The brand speaks to a wider goal of preserving yet modernizing ancient traditions and practices."
“His men's tailoring draws a sharp, modern silhouette with just the right dose of panache.”
“The brand’s aesthetic approach is a combination of culture, poetry and color into each article of clothing. “
“A clothing brand that places an emphasis on ethically sourced and high-quality apparel.”
"The brand is characterised by a contemporary, sleek and sophisticated aesthetic with sustainability at the heart of the business."
Visit us in our showroom @ Lepic Villa Hotel - Suite 003 - Abidjan - Côte d'Ivoire
Book a visit:
Whatsapp: + 225 01 53 31 67 68





