The Birth of Cool

Autumn Winter 22—23

The Birth of Cool

Autumn Winter 22—23
Autumn WInter 22-23
The Birth of Cool

This collection is a party! It’s an ode to the cultural, musical achievements of Africans and the African Diaspora in the post-colonial era, from the 70’s up to the 80’s. The way our mothers, aunties, fathers, and uncles jazzed up, flared pants, glittery looks and daring fits, performing, and partying to the sound of artists and musicians of that era. I can feel the nostalgia, the energy oozing in my veins. From hearing the first notes, I am ready to hit the dance floor, all dressed up in hues of blues, red, purple, and orange. Marvin Gaye, Fela Kuti, Coltrane, Dizzy Gillespie, Luckson Padaud, Nina Simone, Ernesto Djédjé́, Curtis Mayfield, are among the few, from whom I found the eclectic inspiration. These legends were ready to live and party all night and day, and that amidst to the ongoing terrors of systemic racism and neo-colonialism. Being black and beautiful was the motto! This here is a tribute to them.

The Birth of Cool AW22-23

Why Kente Gentlemen?

The brand was honestly born out of a personal necessity to adorn my culture in spaces, far from home, where I felt a crisis of identity, a pure longing for home. To me, clothing does reflect one’s particular background, set of emotions, idea of the world, or even reinvention of such. And ever since coming back home, in late December 2015, after a decade living abroad, I have been on a constant research, discovery of the excellence in craftsmanship our local artisans are able to put forth. In collaboration with them, I design each piece with a contemporary, minimalist approach which reflects the culture, the heritage of the craft, the color in our streets and the warmth experienced in our people; but also the cosmopolitan nature of the global village we all belong to. 

Aristide Loua - Founder - Creative Director.

More Life - More Poetry

Spring Summer 20

Where kente cloth varies in design and patterns, Aristide Loua fittingly draws inspiration from poetry, cultures and colors. 

OkayAfrica

His men's tailoring draws a sharp, modern silhouette with just the right dose of panache, courtesy of pink or blue vertical stripes.

Nataal
Spring Summer 20
More Life - More Poetry

For every season, there’s a great deal of pain and sorrow, solitude and Sodade. Soon enough the days of healing, truce and solace will come forth. And Lord, would they overflow and overwhelm us with love and happiness. I personally find peace in reading this very poetry, that is life. And to that, I sincerely say: more life, more poetry.